One-Pedal Wonders – how a commitment to cost management can position organizations for long-term excellence
February 21st, 2009The current practices of the financial services sector make it seem like those in control are driving cars with only one pedal. When the times were good, every foot was on the accelerator (aka. ‘the gas’). Debt piled on debt and loans ran like water. The pace of excess was running so fast few took the time to stop, measure and assess it’s long-term impact. Now, it seems that every leader in this market has discovered the brake pedal and is not taking their foot off as though their life depended on it. Crisis is piling on crisis, not the least of which is the crisis of confidence, and there is little to no money to be had in the system. Even projects of true merit, with reasonable guarantees of return are in jeopardy. Consider the fortune of the second largest mall developer in the USA, General Growth Properties, or those of BearingPoint, the management consulting powerhouse who finds itself in bankruptcy protection.
Of the greatest concern is that mindset of these “one-pedal wonders” has pervaded the entire marketplace.
The Bureau of Labor Statistics of the U.S. Department of Labor only served to reinforce the point last week when they noted an increase in the unemployment rolls of 598,000 and an increase of unemployment from 7.2 to 7.6 percent. The fundamental picture of the downturn in January was that not only were job losses large they were widespread across nearly all major industry sectors. The economic picture is bleak. But it also hides an even bleaker picture unless the cycle can be broken.
In the late 1990’s and again in the early 2000’s cost-cutting efforts, most visibly demonstrated in reductions in employment, did not produce the long-term, desired results. Rather than positioning organizations for future growth the hazards of this manner of cost-cutting had a tremendous downside. Administered repeatedly cost-cutting as an imperative hurt product quality, alienated customers, demoralized staff and actually played havoc with the strategic growth of companies around the world. All of which runs counter to the intended outcomes of cost-cutting: improved productivity, performance, and profitability.
The key is not cost-cutting, it is prioritized cost management.
Cost management needs to be implemented as an ongoing operating practice. It requires using all the controls at hand. The accelerator to promote investment and the brake to prevent miss-allocation of resources need to be judiciously employed. The systematic and rigorous questioning of priorities, from strategic focus and decisions to operational and tactical concerns, must be built into the ongoing performance of the business. Hidden costs need to be identified, assessed and addressed. All employees, not just managers or accountants, need to learn the thinking skills of cost management. The performance systems, mechanisms for setting expectations, delivering rewards and providing feedback, need to be geared to reinforce the mindset of an always-on cost management culture. It is a discipline to be fostered and practiced if it is to be sustained.
Cost management is not simple or easy. It will force difficult choices, the avoidance of which will cause further chaos and provide the potential for disaster. It will demand a commitment to a persistent focus on resolving cost-related issues and the willingness to use all the controls at your disposal. We cannot be one-pedal wonders because if we continue to stand on the brake we will get no where.

Unfortunately, no such capabilities are widely available to the job seeker. Fortunately there is something else that is actually much better – data. 